The NAB (National Association of Broadcasters) Trade Show is a huge event and chance for OWC to introduce new products and speak directly with users in the broadcasting field. The art direction for this years’ event was heavily influenced by 1950’s sci-fi as a nod to the company name, “Other World Computing”. All sci-fi assets were custom illustrated and specific to each product being showcased. Deliverables ranged from print ads to booth graphics to tall printed banners to apparel and general swag. The identity was an impressive hit at the show.
Trade Show Booth Vertical Pillar Designs
Trade Show Booth Design
BROADCAST BEAT Print AD
SOCIAL MEDIA ADS
Custom Printed T-shirts