Cowgirl Confetti creates beautiful, hand-crafted jewelry. Each piece is designed to appeal to the authentic cowgirl, music festival-goer, and free-spirited bohemian. During the pandemic, it became apparent that relying only on wholesale channel sales was not an option so they needed a solid retail online presence. As Art Director, my role included establishing the brand identity and providing creative direction. I started by building their website on the Shopify E-commerce platform to support retail sales. I also set up their social accounts including Facebook, Instagram, and Pinterest and consistently create content. Other creative projects included email designs, online banner ads, catalogs, and packaging. I was also responsible for shooting and editing all product photography along with providing art direction for off-site lifestyle shoots.
WEBSITE Design
MOBILE DESIGN & NAVIGATION
SOCIAL MEDIA DESIGNS
LOGO & BRANDING
WELCOME FLOW EMAIL DESIGNS
COWGIRL MAGAZINE ADS
