AndWest is a leading provider and supplier of western and work accessories ranging from 100% full-grain leather belts to hand-crafted belt buckles, bolo ties, and keychains. With a large amount of revenue coming from wholesale channel sales, the pandemic shutdowns were devastating so they needed a stronger online presence. As Art Director, I established the brand identity and provided creative direction. I started by rebuilding their website on the Shopify E-commerce platform to support retail sales. I also reactivated their social accounts including Facebook, Instagram, and Pinterest and started creating consistent content. Other creative projects included email designs, online banner ads, catalogs, trade show booth design and packaging. I was also responsible for shooting and editing all product photography along with providing art direction for off-site lifestyle shoots.
WEBSITE DESIGN
MOBILE DESIGN & NAVIGATION
LOGO & BRANDING
SOCIAL MEDIA DESIGNS
EMAIL DESIGNS
TRADE SHOW VERTICAL BANNERS
